Table of Contents
Executive Plan.........................................................................................................4
Mission, Objectives and Keys to success ............................................................5
Mission....................................................................................................................5
Vision.......................................................................................................................5
Objectives ...............................................................................................................5
Core Values..............................................................................................................5
Keys to Success .....................................................................................................6
Company Summary................................................................................................8
Products..................................................................................................................8
Company Location .................................................................................................8
Considerations when choosing products.............................................................8
Ownership................................................................................................................9
Company Structure ...............................................................................................12
Operational Requirements ...................................................................................16
Equipment.............................................................................................................16
Cold Room............................................................................................................16
Chiller/Display Fridges .......................................................................................18
Industrial Deep Freezer.......................................................................................19
Meat Slicers........................................................................................................19
Scales..................................................................................................................20
Delivery Van........................................................................................................20
Other Equipment ...............................................................................................20
Managing Your Business..................................................................................22
Raw Material Suppliers And Purchasing Specifications................................22
Costing And Pricing Policy...............................................................................22
Methods of Sale ...............................................................................................22
Training .............................................................................................................23
Stock Control....................................................................................................23
Traceability and Labelling ...............................................................................23
Licenses And Government Regulations ........................................................24
Legislation .......................................................................................................24
Health and Sanitization...................................................................................25
Safe Food Handling ........................................................................................29
Operational Strategy........................................................................................33
Marketing Strategy ..........................................................................................40
Promoting your Butchery Business................................................................42
Continuous Business Development ...............................................................42
Sales Strategy...................................................................................................43
Market Analysis................................................................................................44
Demand.............................................................................................................44
Market Segmentation.......................................................................................44
Industry Analysis...............................................................................................46
Competition and Buying Patterns....................................................................47
SWOT Analysis.................................................................................................48
PEST Analysis..................................................................................................50
Financial Statements.......................................................................................52
Start-up Costs..................................................................................................52
Financing & Bank Loan Amortisation............................................................54
Pro Forma Income Statement........................................................................55
Assumptions...................................................................................................56
Revenue and Expenses .................................................................................59
Monthly Cash Flow Statement.....................................................................60
Pro Forma Annual Cash Flow......................................................................64
Pro Forma Balance Sheet............................................................................65
Break Even Analysis ...................................................................................66
Payback Period Analysis............................................................................67
Financials Graphs.......................................................................................68
Risk Analysis...............................................................................................70
Potential Sources of Finance.....................................................................73
Equity Financing.........................................................................................73
Debt Financing ...........................................................................................74
Top Reasons for failure of Butchery Businesses.....................................77
Other Business Plans..................................................................................79
Disclaimer.....................................................................................................81